Job Overview
We are seeking a Marketing Analyst to provide reporting and analytical support to our marketing and digital teams. The overall aim of this role is to develop strategies to promote our business in the most profitable markets in a unique and innovative way.
The marketing analyst position reports to the marketing manager. You will use business intelligence tools and methods to monitor buying trends to develop successful marketing plans.
The ideal candidate should have prior experience in marketing or data analyst role with an inquisitive and questioning mind. Experience in sales & marketing automation software e.g. Hubspot and Mailchimp is preferable.
Job Responsibilities
- Gathering consumer information and examining buying trends to create marketing plans for companies.
- Designing and conducting surveys that identify consumer preferences and prospective markets for products.
- Evaluating feedback and organising it into reports for company use.
- Preparing detailed reports on sales volume, customer experience, market trends, and competitors’ outcomes.
- Offering insights and advice on what products/services will be most beneficial to produce, as well as on the design, distribution and promotion of these products.
- Using intelligence tools to monitor current customers and to identify new ones.
- Conducting comparative research on marketing strategies.
- Researching, gathering, and analysing business data.
- Designing and carrying out social, economic, and marketing surveys, as well as demographic studies to define target markets and their buying habits and preferences, as well as to determine existing and future trends.
- Preparing reports on market trends, consumer habits, and outcomes.
- Providing recommendations for future tactics, seeking to increase sales volume.
- Presenting detailed marketing strategies to marketing manager and other departments.
Job Requirements
- Significant years of experience in a marketing or data analyst role.
- Knowledge of web analytics and ecommerce.
- Online marketing experience will be a plus.
- Proficiency in Microsoft Excel & Google Analytics.
- Experience in sales & marketing automation software such as Hubspot, mailchimp etc.
- Research and data analysis skills.
- Critical thinker with an ability to glean actionable insights from data.
- Ability to take initiatives and seek solution.
