Are you a Recruiter whose Personal Branding moves to the end of your priority list whilst juggling meetings with clients, interviewing candidates and trying to grow your business? We created 5 easy, time-efficient hacks to help you boost your personal brand as a recruiter.
- What is a Personal Brand: Its the combination of who you are, how you promote yourself, what you stand for, and your differentiation.
- Why is Personal Brand important for a Recruiter: Personal Branding is the best way to become known as the best, most trustable and credible professional in this digital age. And Recruiters need to start implementing this in their professional lives.
- 5 Easy Hacks for you to boost your Personal Brand: We understand that as a busy professional, recruiters find it hard to commit a lot of time towards Personal Branding, so we created easy to follow, time-efficient hacks to boost your personal brand as a recruiter.
What is a Personal Brand?
Personal Brand is the best way for a company or a business to build a connection with a human being – aka their consumers. That connection creates a level of customer loyalty and trust, beyond a transaction can ever reach. Personal Branding is the combination of who you are, how you promote yourself, what you stand for, and your differentiation. As SocialMediaExamier says the goal is to create something that conveys a message. That message then aligns with your company or business’ values and goes onto resonate with your target market.
Why is Personal Brand important for Recruiters?
Forbes describes Personal Brand as the difference between “Who are You?” and “Thank you for being here” in your career. As a Recruiter, not only is your work important but how you carry that work out is even more paramount. Along the way, the impression you leave behind on everyone from your candidates to your clients is of great value. Entrepreneur reports that 65% of Internet Users, see online searches as the most trusted source of information about people. A good personal brand will not only set your reputation but allow you to consistently gain clients and access the top talent pool. You will gain more trust, more credibility and be even more reputable.
So what’s keeping you from taking advantage of building your own personal brand?
Here are 5 Hacks to boost your Personal Brand as a Recruiter:
1. Make sure your online profiles are up to date
Today you can connect with people through a various number of methods. There isn’t just Facebook, Twitter, Snapchat, LinkedIn but also Google+ and other accounts you may have signed up to and forgotten about.
Taking a couple of minutes out of your day to simply make sure that your profiles across all of Social Media platforms are not only up to date with the latest information and contact details but also reflects consistent information.
Simply ask yourself: How many online profiles do I have and are my candidates and clients able to find me through them now?
2. Endorsement for an Endorsement
Endorsements on LinkedIn showcases you as a credible and trustable professional. There have been 11 billion endorsements on LinkedIn so far. Try to get as many endorsements as possible on Linkedin. Aim to have a different mix of recommendations: from clients, work colleagues or supervisors and even your candidates.
An easy way to do this is to take a couple of minutes in your day to simply ask your clients and candidates to endorse you.
But don’t just stop there. Endorse them back. They will also benefit from your endorsement.
3. Connect with someone new or old
Referrals come in all shapes and sizes. This isn’t just networking and going on a connection spree when sourcing for a candidate. It’s just as important to step out of LinkedIn and connect with someone new, who isn’t necessarily a potential candidate. This can be an old colleague, an old room-mate or a thought leader. 92% of people trust recommendations from individuals (even if they don’t know them) over brands. Anyone in your network can add to your personal brand.
If you have a recent conversation with them, then you will be the first name that will pop-up when it comes to recommending a recruiter!
So take a few minutes out of your day to connect to someone new.
4. Post something about you on Instagram
Instagram is a great tool for Recruiters to have. MarketingSherpa sates, more than 90% of 18-34 year old internet users follow at least one brand. Not only can you grow a following for your business through Instagram but also showcase your personality on it – you are human too. If you are attending a cool conference or had an incredible meal – tell your followers. The more transparent you become on your socials. The more they connect with you and your brand.
The best thing about this is that you can still be active on Instagram without giving away too many details about your personal life.
5. Tweet, Tweet, Tweet.
Twitter is another great tool to have for recruiters. Recruiters have seen an increase in candidate quality by 50% as a result of social media marketing, as reported by CareerPorfiles. However, we know creating your content and sharing industry knowledge is a lot of work. If you find yourself unable to commit to such a time-consuming task – we suggest tweets! Tweeting even once a day is a great way to build social authority.
Share a tip, or share a question a candidate might have asked you, or share your own questions even. Point is, share your expertise and join in on the conversation that is happening online, and start adding value to your followers on there.
Personal Branding in this new digital world is now more important than ever. Where things, both good or bad, last forever on the internet – Personal Branding is your new business growth strategy.
So use these hacks to boost yourself as the best, most reputable and trustable Recruiter out there in the market:
- Update all your online profiles
- Gain Endorsements on LinkedIn
- Connect with new people
- Post something on Instagram
- Send out a tweet
For Business Growth through Online Personal Branding as a Recruiter – the first step is to claim your free profile here, collect reviews from your candidates and clients, and start appearing on more google searches. To find out more, see how Customer Reviews can help you increase your Search Results.
RECOMMENDED READING If you enjoyed this article and want to dive deeper, why not read more about Personal Branding. - Six Tips For Building A Personal Brand As A Recruiter - Here's How You Can Recover From Bad Customer Reviews - Why Building Trust Is Important For Recruiters - Expanding Your Active And Passive Digital Footprint