There is no denying that your current and potential clients are on Social Media. They are interacting with their favourite brands through social media on a daily basis. So why not your personal brand? Here are the 3 biggest mistakes a Recruiter makes when it comes to their personal branding.
If you are not taking advantage of that and not speaking with your target audience on a social media network – then you are missing out on a great opportunity to build your personal brand. Social Media platforms like Facebook, Instagram, LinkedIn and Twitter are all-powerful personal brand-building tools and are a key player in your personal brand. By not leveraging the benefits these platforms provide, you are missing out on raising your personal brand, building your online identity and reputation. So here are 3 biggest mistakes that recruiters are making when it comes to their personal brand.
Why is Personal Brand important for Recruiters?
Forbes describes Personal Brand as the difference between “Who are You?” and “Thank you for being here” in your career. As a Recruiter, not only is your work important but how you carry that work out is even more paramount. Along the way, the impression you leave behind on everyone from your candidates to your clients is of great value. Entrepreneur reports that 65% of Internet Users, see online searches as the most trusted source of information about people. A good personal brand will not only set your reputation but allow you to consistently gain clients and access the top talent pool. You will gain more trust, more credibility and be even more reputable.
To learn more about Personal Branding for recruiters, check out our blog post here.
3 Biggest Mistakes A Recruiter is Making When It Comes To Their Personal Brand:
1) Not showcasing customer reviews
Customer reviews represent your trustworthiness, reputation, and candidate/client experience. Online reviews provide social proof and are the most useful tool to build your online reputation and your online personal brand.
80% of consumers said they’d be more likely to purchase from a brand if they saw positive user reviews directly on your social profiles. This can make a huge difference in building trust and engaging with your audience. So what is stopping you from showcasing your reviews across your social media profiles?
Sourcr provides you with customisable widgets that you can use in your website and social media pages to showcase your reviews.
However, as most social media experts predicted – social media is rapidly changing and visual content is having exponential growth… with over 20 times more engagement on posts with pictures, 94% more views on articles with images in 2017. (Trustpilot)
Most customers now interact with businesses on social media channels, during all the varied stages of buying. It’s time to start making the most of that.
2) Not engaging with your social media audience
We know that engaging with your social media audience is easier said than done.
How do you know what your customers want to see? Facebook, Twitter or Instagram analytics can help you understand what type of content your followers like to see and want more of.
Therefore, it is very important that you regularly check your analytics to get inspiration and try to share more of what your followers interact with – is it more pictures, videos, free how-to guides, industry trends, testimonials etc.
Analytics is like having a conversation – listen to your audience. However, to build a positive social media reputation listening isn’t enough. What’s even more important is asking. You need to ask your audience questions and not shy away from it. It the best prompt to get your audience to start conversing back with you.
Finally, don’t try to step up and inspire your community. The more insightful and valuable content you share with your audience, the more likely they are to respond back. Increase your engagement and trust. Great social media reputation management starts first with great content.
3) Not leveraging your candidate/client advocacy
Now you are probably wondering how exactly do recruiters use candidate/client advocacy for their personal brand?
Well first, if we break down customer advocacy – it refers to the state of marketing where customers are the spokespeople for your brand. It can be in the form of customers’ video testimonial, images or REVIEWS! User-generated content triggers a high level of emotion within the market. It has also shown to increase marketing effectiveness by as much as 54% (MarketShare).
Leveraging customer advocacy is a failproof way for you to increase your brand awareness, stand out from the competition and build a great social media reputation. You can use your reviews to do this. According to a Factory360 study, it was found that 84% of customers admitted their distrust in advertisements and over 76% of individuals (AdWeek) admitting that they are more likely to trust content shared by “normal” people than brands.
There is a growing lack of trust and disinterest in brands. Today’s audience is looking at customer-centric businesses and creating communities. So, let your own clients and candidates become your brand champions and secure more trust, reinforce your personal brand and gain a really good online reputation.
That is why sharing online reviews across your online platforms can help you stand out from the competition and build your online reputation.
To do just that, Sourcr’s image generator tool lets you customise your review to make it more aesthetically pleasing.
The Image Generator helps you build strong visual content that is user-friendly, boosting your online visibility, driving more engagement from users and building your online reputation.
In Summary
Personal Branding is the best way for a company or a business to build a connection with a human being – aka their customers. Recruiters are the worst at this by not making the most of personal branding, and not optimising this hidden gem in the world of marketing to rise above their competitors and boost their online visibility.
The 3 biggest mistakes they are making when it comes to their personal brand are:
1) Not Showcasing Their Customer Reviews
2) Engaging With Their Social Media Audience
3) Not Leveraging Client and Candidates Advocacy
The number one solution to avoid all of this is to claim your free recruiter profile on Sourcr, here. It automates the process of collecting reviews and allows you to manage your personal brand. Find your profile, log in with your LinkedIn, add to your about me section and then start collecting reviews.
RECOMMENDED READING If you enjoyed reading this article, why not dive deeper into personal branding and how to optimise it as a recruiter. - The Best Way For Recruiters To Gain Credibility In 2020 - 5 Hacks To Boost Your Personal Brand As A Recruiter - Here's How You Can Recover From Bad Customer Reviews - Six Tips For Building A Personal Brand As A Recruiter
