Here are the various ways online reviews benefit recruiters:
Online Reviews Boost Recruiters’ Online Reputation
Take your online shopping as an example. Let’s think back to the last time you went online shopping and considered buying something – an electrical item, say. Something like a pair of headphones or maybe a new TV.
Whatever it was, chances are you got your phone out and did a quick search to find online reviews. It’s because online reputation matters even when customers are offline. So why is it any different when it comes to yours?
Just like your first instinct when searching for a new product or a service is to google it and search for reviews – why won’t your clients and candidates do the same when it comes to you? That is why keeping it authentic and sparkling clean across the internet is very important. You never know, but it could be the deciding factor between you and another recruiter.
Online Reviews Help Inform Recruiters And Candidates
There’s more to reviews than just being ‘good’ or ‘bad’.
Let’s say a candidate always makes it through the initial rounds only to always fail during interviews. She knows her weaknesses are face-to-face interviews as she always gets too nervous and bungles up her answers. While she is searching for a recruiter who can help her overcome this, she stumbles across your profile where she sees a couple of reviews left by previous candidates who say something along the lines of “you have helped them through the interview process really well through extensive prepping“.
She now knows exactly who she needs to choose now. Then she leaves you a similar review.
That way, the process continues – your previous candidates and clients are helping your future ones. Fewer unhappy customers and prolonged satisfaction.
Online Reviews Improve Recruiters’ Leads (by improving your click-through rates)
These days, simply ranking high in Google isn’t enough. (For those that don’t understand it, it’s basically coming up as a search result higher than your direct competitors. You can test this by searching for Recruiters or Recruitment Agency in your local area. Wherever your name pops up is your rank. If you are number one, that’s very good! However, that doesn’t necessarily mean that you will be clicked on and chosen.)
In order to get potential candidates and clients to click through and choose you – you need to stand out.
Google Review Stars (the 4-5 Gold Stars that appear under your name) in organic and paid search results on Google will help you do that. Showing stars below your name has been proven to increase leads to actual paying clients and candidates by an average of 17%.
If you still aren’t convinced, we can break it down more.
You get more leads by increasing your click-through rate which means more visitors are coming to your website. More visitors mean, more potential prospects. Reviews produce an average of 18% uplift in sales.
You have more chances of convincing your future clients and candidates through the power of reviews.
Online Reviews Benefit SEO
Usually, this topic is for a marketer. However, reviews have this hidden benefit that not many people realise.
We talked about rankings above, which meant the order your website appears in search results. SEO basically means controlling that ranking. Well, the Google algorithm controls it but you do everything in your power to help.
So where do reviews come into this?
Google likes to see fresh, relevant content from websites, and one really effective way of providing this is with user-generated content (content that other people leave for you – that’s right, its reviews!)
Reviews keep your website up-to-date. Comments in reviews are full of relevant keywords which are often picked up by Google bots.
Not to over-complicate it, reviews basically have a positive effect on your page rankings.
In Summary
When it comes to online reviews, reputation is just the beginning. There are so many other benefits you can reap from collecting and managing your reviews. The most optimal and effective way is to do that is through Sourcr.
An all-in-one reputation management platform that has a free digital profile on you. You can start collecting reviews in the next 5 minutes and have Google Stars appear under your name.
Want to know how Sourcr.com can help you? Head over to our website and claim your profile or jump on live chat with one of our advisors.
RECOMMENDED READING If you enjoyed reading this, why not dive deeper into the power of Reviews and how they can help you be a better recruiter: - The Best Way For Recruiters To Gain Credibility in 2020 - How Customer Reviews Impact Google's Search Results - 10 Customer Review Statistics You Might Not Know - Here's How You Can Recover From Bad Customer Reviews
